Register today for the IABC Utah/PRSA Spring Conference held March 20 at the Marriott City Center, to hear from New York Times bestselling author Laura Ries, author of the The Fall of Advertising and the Rise of PR and The Origin of Brands: How Product Evolution Creates Endless Possibilities.
Your $85 registration cost includes a keynote lunch with one of the country’s foremost brand gurus and panel discussions on communication technology and microtrends. Student registration is $45. You’ll also network with leading communication professionals from across the Wasatch Front, building your skill set and your contact list.
| 12 pm | Registration and Lunch |
| 12:30 pm | Laura Ries Keynote Presentation |
| 1:45 pm | Panel Session 1 How Technology is Changing Traditional Communications Vox Pop Design, Deseret Morning News, KUTV |
| 3 pm | Panel Session 2 Managing Microtrends Targeting your communications to strategic audiences Cultural, Generational, and Gender Marketing Trends |
| 4 pm | Networking Reception |
Marriott City Center
220 South State Street, Salt Lake City, UT
Validated parking provided by the Marriott City Center
The 2008 Spring Conference is generously underwritten by Cartwright Communications, O’Neil Data Systems, and Penna Powers Brian Haynes
For more information, contact:
Janeen Bartholomew, 801-961-6065, janeen.bartholomew@rxamerica.com
Jason Mathis, 801-442-3104, jason.mathis@imail.org
What a great conference. Laura gave a great presentation that was not only lively and professional, but also resonated the value of having a singular message you can be known for. She went over several key concepts multiple times, with multiple examples that you could remember. Unlike most speakers who try and pack their presentation full of a million ideas, so much so you walk out thinking “What was that she said again about that?”. I honestly didn’t want her presentation to end.