Archive for the 'Professional Development' Category

Pete Codella Delivers Practical Advice on Social Media to IABC Utah

Pete Codella, APR, joined IABC Utah members and guests on September 16 to discuss how social media is changing our industry. Codella is known as the social media guru of Las Vegas. His marketing and public relations firm, Codella Marketing, focuses on technology-based communication tools from online newsrooms to Web sites and blogs.

Codella discussed topics ranging from how PR has changed with social media, to providing some practical advice on how to monitor your company’s image. He also provided specific examples of social media tools and best practices for using them.

Pete Codella’s presentation is available for download, as well as, additional information for those interested in learning more about social media.

Visit PeteCodella.com or CodellaMarketing.com for more information.

If you attended the September 16 PD session, share your comments and opinions about the role social media plays in your work. 

“Strategic Employee Communication to Support Engagement” - Claire Howells, Vice President, Employee Engagement & Communications, Zions Bancorporation

IABC Utah presents “Strategic Employee Communication to Support Engagement.” The meeting will be held May 20, 2008 from 11:30 a.m. to 1 p.m. at Westminster College, Tanner Atrium (North of the Shaw Student Center), 1840 South 1300 East Salt Lake City, Utah.Employee and customer satisfaction is the goal of most organizations. Claire Howells, vice president of human resources at Zions Bancorporation, will discuss Zion’s path to employee and customer engagement solutions, the management of this process in a decentralized environment and the critical role that effective communication plays in this process.

Luncheon cost for IABC members is $18 for pre-registering online or $20 at the door, $25 for non-members and $15 for students.

When: Tuesday, May 20, 2007
Time: 11:30 am - 1 pm

Networking begins at 11:30 and the presentation begins at noon and ends at 1:00 pm.

Where: Westminster College
Tanner Atrium
(Northof the Shaw Student Center)
1840 South 1300 East
Salt Lake City, UT 84105

Free parking is available in the parking structure on 1800 South.

Cost: IABC Utah members $18 pre-register online, $20 at the door; $15 students;

$25 non-members

Register online or contact Lori Whipple at 961-6042 or lori.whipple@rxamerica.com.

Continue reading ‘“Strategic Employee Communication to Support Engagement” - Claire Howells, Vice President, Employee Engagement & Communications, Zions Bancorporation’

“Organizational Gossip” - Dr. Susan Hafen, Professor, Weber State University

IABC Utah presents “Organizational Gossip.” The meeting will be held April 22, 2008 from 11:30 a.m. to 1 p.m. at Westminster College, Special Events Room, Dolores Dore Eccles Health, Wellness, & Recreation Center (West of the Shaw Student Center), 1840 South 1300 East Salt Lake City, Utah.

Gossip is an indisputable fact of life in most workplaces. Susan Hafen, a professor at Weber State University, has conducted research on workplace gossip and found that some forms of gossip in the workplace might not be such a bad thing, especially if organizations can tap into the positive components of gossip as a tool to create organizational heroes or to circulate cautionary tales about the consequences of breaking rules.

She suggests human resource departments often function as a gossip-information revolving door, framing information as gossip or gossip as information, depending on the situation and the employees involved. In short, management uses gossip, just as employees do, to promote favorable images and to have an “ear to the ground.” When gossip turns negative, the question is not “how to eliminate it?” but “what is it telling us?”.

Her latest research on gender differences in workplace gossip focuses on six different functions of gossip and how men and women “do it differently.” What she hopes to learn from future research is not just how gendered gossip works in organizations, but how to use an ethics of gossip.

Luncheon cost for IABC members is $18 for pre-registering online or $20 at the door, $25 for non-members and $15 for students.

When: Tuesday, April 22, 2007
Time:
11:30 am - 1 pm

Networking begins at 11:30; the presentation begins at noon and ends at 1:00 pm.

Where: Westminster College, Special Events Room

Dolores Dore Eccles Health, Wellness, & Athletic Center
(West of the Shaw Student Center)
1840 South 1300 East
Salt Lake City, Utah

Free parking is available in the parking structure on 1800 South.

Cost: IABC Utah members $18 pre-register online, $20 at the door; $15 students;
$25 non-members

Register online or contact Lori Whipple at 961-6042 or lori.whipple@rxamerica.com.

Continue reading ‘“Organizational Gossip” - Dr. Susan Hafen, Professor, Weber State University’

2008 Professional Development Spring Conference

DNA Spring Conference 08 Logo

Register today for the IABC Utah/PRSA Spring Conference held March 20 at the Marriott City Center, to hear from New York Times bestselling author Laura Ries, author of the The Fall of Advertising and the Rise of PR and The Origin of Brands: How Product Evolution Creates Endless Possibilities.

Your $85 registration cost includes a keynote lunch with one of the country’s foremost brand gurus and panel discussions on communication technology and microtrends. Student registration is $45. You’ll also network with leading communication professionals from across the Wasatch Front, building your skill set and your contact list.

Click here to Register

12 pm Registration and Lunch
12:30 pm Laura Ries Keynote Presentation
1:45 pm Panel Session 1
How Technology is Changing Traditional Communications

Vox Pop Design, Deseret Morning News, KUTV
3 pm Panel Session 2
Managing Microtrends

Targeting your communications to strategic audiences
Cultural, Generational, and Gender Marketing Trends
4 pm Networking Reception

Marriott City Center
220 South State Street, Salt Lake City, UT

Validated parking provided by the Marriott City Center

The 2008 Spring Conference is generously underwritten by Cartwright Communications, O’Neil Data Systems, and Penna Powers Brian Haynes

For more information, contact:
Janeen Bartholomew, 801-961-6065, janeen.bartholomew@rxamerica.com
Jason Mathis, 801-442-3104, jason.mathis@imail.org